COAST Newsletter - April 2021

Every quarter we send out COAST Newsletters to keep you informed about our COAST grant efforts to address the Opioid crisis in Ventura County. Through the COAST grant, Ventura County agencies are working together to reduce illicit opioid supply, decrease opioid demand, and save lives. By sharing and comparing data, we can leverage information, analyze trends, and target resources to respond to this evolving public health crisis. See the April 2021 Newsletter and learn about recent efforts being made by our team.
National Prescription Drug Take Back Day - April 24

April 24, 2021, 10am - 2pm
Ventura County is committed to preventing prescription drug misuse and abuse. One of the ways the county works to address the issue locally is by reducing access, especially to teens. The Ventura County Sheriff's Office in collaboration with Ventura County Behavioral Health established a countywide Rx disposal program that allows residents to safely dispose of unused, unwanted, or expired Rx medication via secure, confidential disposal bins. Over the last several years, this has expanded to other jurisdictions and retail pharmacies.
The DEA’s Take Back Day provides an opportunity to prevent drug addiction and overdose deaths. It encourages people to dispose of prescription drugs while also educating the public about the potential for abuse of medications.
What You Can Do
- Commit to safely disposing of your prescription drugs
- Get the facts on Rx & OTC drug abuse
- Dispel the myth that Rx drugs are safe to abuse
- Know the signs and symptoms of drug use
- Monitor and secure all medications
Learn more:
Medication Disposal Drop-off Locations
www.venturacountyresponds.org/medication-safety/safe-medication-disposal
DEA Take Back Day
News: Overdose Deaths in Ventura County spiked in 2020, Largely Due to fentanyl
Ventura County saw a spike in overdose deaths in 2020, driven largely by a powerful synthetic opioid, a new report shows. Fatal overdoses reached 217 in 2020, a jump of more than 45% compared to the prior year, according to an annual report from the Ventura County Medical Examiner's Office. "A few years ago, when there were reports about fentanyl in other parts of the country, we weren't seeing that many deaths from it here in Ventura County," said Dr. Christopher Young, the county's chief medical examiner. “This is a dangerous drug that's in our community and causing these deaths," Young said.
Source: Ventura County Star
Special Report: 2020 Fatal Overdoses
Noteworthy trends:
- Total overdose deaths between 2019 and 2020 increased by 68 (45.6% increase). Compared to the previous year, accidental overdoses for 2020 increased by 75 while suicidal overdoses decreased by 5.
- Fentanyl and benzodiazepine deaths increased significantly in 2020 compared to 2019. Fentanyl contributed to 54 more deaths than the previous year. Benzodiazepines contributed to 34 more deaths than the previous year.
- The highest number of overdose deaths in 2020 were between ages 31 to 40 years (49 deaths) and of these deaths, 24 involved fentanyl.
Learn more:
- Overdose deaths in Ventura County spiked in 2020, largely due to fentanyl, Ventura County Star, March 3, 2021
- Special Report: 2020 Fatal Overdoses, County of Ventura, Medical Examiner’s Office
- Opioid Data Dashboard, COAST Ventura County
Interview with Brad Friday, COAST Grant

Today we are talking with Brad Friday, Implementation Coordinator for the County Opioid Abuse Suppression Taskforce (COAST) Grant, Ventura County Behavioral Health, Substance Use Services - Prevention.
Hi Brad. Please describe your work with the COAST grant.
Brad: My work with COAST includes collection, dissemination, and publishing of pertinent County Opioid-related data via Public and Internal Dashboards, as well liaising between the requirements of the grant and our key stakeholders/partners.
How did you get interested in the field of prevention?
Brad: While serving as an Active-Duty Hospital Corpsman in the Navy, I was assigned to Marine Corps ground forces as a Field Medic. The prevention bug first bit while preparing/educating Marines prior to operational deployments rather than being strictly reactionary. After that tour I became a “Preventive Medicine Technician” within Navy Medicine which specialized in overall safety, health, and wellness of deployable forces within the Navy and Marine Corps.
What is your passion for working in the community?
Brad: It’s validating to contribute toward providing our diverse population a safe place to live and grow despite the challenges we face. This only happens by being at the ground level and interacting with the community along with our multi-agency partners who are working hard to achieve this mutual goal. My passion is to keep these threads tied together, to enhance these relationships and to maintain a unified front in suppressing the opioid crisis.
What are the areas that you hope to make changes in?
Brad: My goal in working within the COAST Project is to act as a conduit toward reducing opiate abuse, overdoses and overdose deaths via immediate communication of real-time data. This communication will then guide prevention, health care, and community leaders who join us in tackling the opioid crisis toward making more informed decisions.
Tell us one thing about you that helps us get to know you better?
Brad: I am originally from the Midwest but felt deeply connected to Ventura County upon being stationed in Port Hueneme some 20 years ago. While my career took me out of the county for a while, the attachment to this area never left. I’m not only happy that I get to live in this amazing area with so much to offer; I’m also increasingly proud I’m able to serve this community in this capacity.
Thank you Brad for sharing your experience with us. Your commitment and passion is inspiring.
Learn more:
Opioid Data Dashboard
Interview with Brad Friday, COAST Grant

Today we are talking with Brad Friday, Implementation Coordinator for the County Opioid Abuse Suppression Taskforce (COAST) Grant, Ventura County Behavioral Health, Substance Use Services - Prevention.
Hi Brad. Please describe your work with the COAST grant.
Brad: My work with COAST includes collection, dissemination, and publishing of pertinent County Opioid-related data via Public and Internal Dashboards, as well liaising between the requirements of the grant and our key stakeholders/partners.
How did you get interested in the field of prevention?
Brad: While serving as an Active-Duty Hospital Corpsman in the Navy, I was assigned to Marine Corps ground forces as a Field Medic. The prevention bug first bit while preparing/educating Marines prior to operational deployments rather than being strictly reactionary. After that tour I became a “Preventive Medicine Technician” within Navy Medicine which specialized in overall safety, health, and wellness of deployable forces within the Navy and Marine Corps.
What is your passion for working in the community?
Brad: It’s validating to contribute toward providing our diverse population a safe place to live and grow despite the challenges we face. This only happens by being at the ground level and interacting with the community along with our multi-agency partners who are working hard to achieve this mutual goal. My passion is to keep these threads tied together, to enhance these relationships and to maintain a unified front in suppressing the opioid crisis.
What are the areas that you hope to make changes in?
Brad: My goal in working within the COAST Project is to act as a conduit toward reducing opiate abuse, overdoses and overdose deaths via immediate communication of real-time data. This communication will then guide prevention, health care, and community leaders who join us in tackling the opioid crisis toward making more informed decisions.
Tell us one thing about you that helps us get to know you better?
Brad: I am originally from the Midwest but felt deeply connected to Ventura County upon being stationed in Port Hueneme some 20 years ago. While my career took me out of the county for a while, the attachment to this area never left. I’m not only happy that I get to live in this amazing area with so much to offer; I’m also increasingly proud I’m able to serve this community in this capacity.
Thank you Brad for sharing your experience with us. Your commitment and passion is inspiring.
Learn more:
Opioid Data Dashboard